My name is Aaron. I am a Storyteller with experience leading marketing campaigns and developing marketing strategies centered around visual communication.
I’m currently available for consulting engagements.
I’m based in Atlanta, but most likely in the window seat of an airplane right now.
After graduating with a degree in Mass Communication/Graphic Design, I’ve spent several years designing and creating content. Over time, I became equally fascinated with the business-to-consumer relationship dynamic, and shifted my focus to developing effective marketing strategies.
Philosophy
Business is rooted in our biology. Therefore, all goals must have a purpose. Every organization knows what they do. Some know how they do it (diff value proposition, proprietary process or USP). But very few organizations know why they do it. Why does your organization exist? And why should anyone care? People don’t buy what you do, they buy why you do it, and what you do simply proves what you believe. In fact, consumers do the things that prove what they believe.
Emerging Markets
I help established brands understand new audiences in emerging markets, with a special focus visual communication.
Creative Market Research
I’ve conducted numerous marketing campaigns, primarily focusing on consumer response to unique targeted content. Through these campaigns, I have fine-tuned a marketing process that is adaptable to any business looking for long-term profitable success.
Today, I provide various creative services and consult for a variety of independent clients looking to refine the public presentation of their company’s purpose.
Before you go, check out my design portfolio..